We introduced the V League, a new kind of drop-in basketball league where players came every Friday to compete and track their individual wins. The top player at the end of the season won a prize. We provided jerseys, scoreboards, and everything needed to make the league feel official.

Who Joined:

• Ages ranged from 14 to 26 (average age: ~21)
• 36 participants total
• Neighbourhoods: Strong representation from Regent Park, Moss Park, St. James Town, Bleecker, Cabbagetown, Flemingdon Park, East York, Don Mills, Parkwoods, and more

Background & Experience:

• About half had played in leagues before
• The other half were new to organized/drop-in basketball
• Mix of casual ballers and experienced league players

What They Wanted:

• To have fun and enjoy the game
• Meet new people and build community
• Improve basketball skills
• Play with friends and stay active
• Focus on personal health and fitness

Representation:

• Youth and young adults across Toronto’s downtown east and nearby neighbourhoods
• Broad cultural diversity reflected in Regent Park and surrounding communities
• Balanced mix of competitive players and those just looking for community + fun

‍