V League Season 1

activity time
July 5 to August 23, 2024
5PM
costs
Free
About
V League Season 1
level
All Levels
age group
Youth (15-29)
capacity
50 youth

We introduced the V League, a new kind of drop-in basketball league where players came every Friday to compete and track their individual wins. The top player at the end of the season won a prize. We provided jerseys, scoreboards, and everything needed to make the league feel official.

Who Joined:

  • Ages ranged from 14 to 26 (average age: ~21)
  • 36 participants total
  • Neighbourhoods: Strong representation from Regent Park, Moss Park, St. James Town, Bleecker, Cabbagetown, Flemingdon Park, East York, Don Mills, Parkwoods, and more

Background & Experience:

  • About half had played in leagues before
  • The other half were new to organized/drop-in basketball
  • Mix of casual ballers and experienced league players

What They Wanted:

  • To have fun and enjoy the game
  • Meet new people and build community
  • Improve basketball skills
  • Play with friends and stay active
  • Focus on personal health and fitness

Representation:

  • Youth and young adults across Toronto’s downtown east and nearby neighbourhoods
  • Broad cultural diversity reflected in Regent Park and surrounding communities
  • Balanced mix of competitive players and those just looking for community + fun

  • Boosted weekly participation in physical activity
  • Encouraged consistent attendance through prize incentives
  • Gave players a way to track progress and performance
  • Built positive rivalries and sportsmanship
  • Introduced structured play without formal teams